BEHIND THE SCENES
FROM THE COLLECTION
LIVE EVENT RECAP
THANK U NIGO!
Sometimes your teenage dreams do come true!
I first read about Japanese street fashion from a New Yorker article, (I know…) and that lead me down a rabbit hole into the fascinating world of street fashion. But all I did was look, all I could do was look. It seemed like that world and mine was never going to intersect… but little did I know. Some decade later, I got to be a part of the creation of this amazing collection with two of my favorite brands in the world, KFC and Human Made.
We wanted to highlight the Americana history of KFC alongside one of the premier workwear brands in the world, Human Made by NIGO. It was a dream come true every step of the way.
Client: KFC USA
Agency: Wieden + Kennedy Portland
Copywriter: Emma Dou
Design: Katie McHugh and David Trujillo.
Creative Direction: Freddie Powell and Jarrod Higgins.
Media Partner: Hypebeast.com
Highsnobiety: Human Made & KFC Debut NIGO-Designed Collection