Just when you thought Colonel Sanders couldn’t transform anymore, he became a BEAR!
Introducing Colonel Bear, he’s there when you least expect it, doing the thing you most expect, SELLING YOU CHICKEN!
We also made the bear for REAL (why not?) and gave it away on a website! We collected over a quarter million entries!
Client: KFC USA
Agency: Wieden + Kennedy Portland
Copywriter: Emma Dou
Art Director: Kate Digilio
Designer: Dave Hagen
Creative Direction: Jarrod Higgins, Freddie Powell
Director: Matt Dilmore