For Dropbox, and in collaboration with Dropbox, we wanted to create a campaign that told the stories of the files. Files are more than just ephemeral digital things. They are us. They make up us.
We worked with real Dropbox users like Toro y Moi, the USABS, Creativity Explored and more to bring their stories to life in a series of Instagram posts and stories.
Agency: Instrument Portland
Copywriter: Emma Dou
Design: Kylie Freeman + team
Creative Direction: Jack De Caulwé
Motion: Evan Gutt + team