In support of KFC’s football Colonel. We created a series of online content to support the Colonel and his determination to sell chicken, and win at foot ball (in that order).
We also made this tumblr page (yes, people still use tumblr!) full of typical tumblr things!
Of course we didn’t stop there! We made a fully playable football game on Instagram! It was written up in a few places (1, 2, 3, 4 + a few more). Try your hand at the game from the captions of the Instagram post.
Kentucky Fried Chicken – Football Challenge from Emma Dou on Vimeo.
View this post on Instagram
Howdy folks! Welcome to the KFC Instagram football game. To get started, click on one of the following plays: – @KFC_crispyrun OR @KFC_potatopass – That'll take you to a football field where you may gain or lose yards. Keep choosing, and keep going! Don't stop till you reach the end of the field, also known to some as a touchdown! Off you go now!
Client: KFC USA
Agency: Wieden + Kennedy Portland
Copywriter: Emma Dou
Art Director: Nick Stokes
Creative Direction: Jason Kreher