I got the chance to spend the summer 2024 in Shanghai, China with the team at W+K Shanghai.
I ate a million xiaolongbaos and then made some work for Nike.
To support Nike Global’s tagline, Winning Isn’t For Everyone.
We created a series of short films featuring athletes from Team China 2024. The videos lived on Chinese social media like Weibo, Wechat and Red. The campaign reached offline audiences in a series of static and digital billboards throughout major cities in mainland China.
Winning isn’t for everyone (but in Chinese)
Agency: Wieden + Kennedy Shanghai
Creative direction: Daniel Chen , Zhong How
Art direction: Edmund Chang
Copywriting: Emma Dou, Gem Xu
Production: Rony Chan