KFC x PEOPLE

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My, my! I don’t love attention, unless it’s to promote my delicious fried chicken. But I hope you do enjoy these fun facts about me—and pick up a copy of @People Magazine on stands at a nearby market convenient to you.

A post shared by Kentucky Fried Chicken (@kfc) on Nov 17, 2017 at 10:01am PST

In school, all we did was make print ads.
In real life, we didn’t, until we did…!
For People’s annual Sexiest Man Alive Issue (2018)

Client: KFC USA
Agency: Wieden + Kennedy Portland
Copywriter: Emma Dou
Art Director: Kate Digilio